Malta has one of the highest social media penetration rates in the EU, but that doesn't mean your business needs to be everywhere. Here's how to pick the right platform for your customers.
Who's actually on each platform in Malta
Facebook: still the king for 35+ and local community
Instagram: where restaurants, salons and retail win
TikTok: the fastest-growing reach in Malta
The honest answer: match the platform to your customer's age
Our recommendation by business type
- Restaurants & cafés: Instagram first, Facebook second
- Trades & services: Facebook first, Google always
- Hotels & experiences: Instagram + TikTok
- Clinics: Facebook + Google
Atmos Malta team
Digital marketing for Maltese businesses. Żabbar & Żejtun, working island-wide.
Want this done for you?
Book a free 30-minute consultation. No obligation, honest advice.
Book a Free Consultation